Nix is a social media cleaning company, to keep your professional life in check. There would be nothing worse than your employer finding compromising tweets for your university days, which could cost you your job. A brand book helps you understand the brand in its full capacity, who they are and what they stand for.
It was required to create a brand identity for this company, opting for a cheeky tone of voice and a style that steered clear of 'corporate'. This was then presented in a brand book.