A brief set at university (hypothetical) which asks you to capture the essence of a brand just using sound & vision, in just 10 seconds. This then had to be brought into an offline context. I chose to tie the brand into International Women's Day as they celebrate what it means to be a women through their #babesofmissguided campaign. The offline part allows a brand with such an online presence, to be seen in print format. This involved a strategy of the newspaper being given out from a newsstand outside very male dominated areas (such as Canary Wharf) to spread just how much Women have achieved in the last year. This project then went on to be featured on The Dots 'curated' page.