A live brief set by Ford, tackled by the NY-LON group of 2018. Ford was looking for a way to get Millenial's engaged with their brand, despite Millenial's driving less, our aim was to get Millenial's on board so that Ford was their 'go-to' when they do eventually drive. Through research we found that Ford's were often many peoples first cars, so we wanted to play on the nostalgic feelings of "#MyFirsts". This was implemented through a proposed print campaign and website.
This was part of NY-LON 2018, a creative collaboration between UAL, Shawn Carter Foundation and design agency Vault49. This was a 2 week project, 1 week being in London at London College of Communication and the other based at Vault49's studio in NYC. Check out the video below to see the journey of the project from start to finish.